Floriday Group Company Profile
Floriday Group is deeply engaged in the peony floriculture sector. Adhering to the principle of “buying globally, selling globally,” the Group integrates premium resources with a global vision, committed to building an international peony industry ecosystem and establishing itself as a core supplier in the high-end international flower market.
In terms of production area strategy, Floriday Group has forged a close partnership with core primary production regions, notably the “Township of Peonies”—Heze, China—through a tight collaboration with Caozhou Peony Garden (Heze) Smart Agriculture Development Co., Ltd., a company whose motto is “Towards the World, Starting from Here.” Leveraging a large-scale cultivation base spanning 1,100 mu (approximately 182 acres) and bringing together over 310 diverse peony varieties, this partnership forms a solid foundation for local cultivation.
In production, the focus is on smart agriculture, with comprehensive application of modern agricultural technologies such as intelligent monitoring, precision irrigation and fertilization, environmental control, and digital management. This ensures scientific, refined, and highly efficient peony cultivation, significantly enhancing flower quality and yield while reducing production energy consumption and costs. Regarding variety development, the Group continuously strengthens its research team, collaborating intensively with professional scientific institutions. It conducts research and trials on breeding superior peony varieties, virus-free seedling propagation, and rapid propagation techniques. This continuous effort optimizes the planting structure and enriches the product portfolio, enabling the Group to provide the market with stable, high-quality, and diverse products such as peony seedlings, potted flowers, cut flowers, and related biotechnological products.
To further enhance product competitiveness, Floriday Group has established a strategic cooperation with top-tier Dutch flower growers. It rigorously selects peony varieties cultivated in the golden horticultural regions of the “World Garden,” such as Lisse and Aalsmeer in the Netherlands, successfully developing exclusive classic varieties and rare new cultivars. In quality control and logistics assurance, the Group relies on intelligent temperature-controlled preservation technology and a global cold chain logistics network. This enables full-chain quality monitoring from harvesting and grading to international transportation, ensuring that every peony bunch reaches customers worldwide in optimal condition.
Leveraging its superior products, professional expertise, and comprehensive services, and supported by its overseas warehouses across more than 13 countries and regions including Europe, the Americas, Southeast Asia, Central Asia, and the Middle East, along with 16 years of experience in international sales, Floriday Group has established a strong brand reputation in the global high-end flower market. It continues to lead the wave of internationalization in the peony floriculture sector.
